YspeopleExplore tab

Credibility is key to blog success




About DJC

The older I get, the less I know and the more inquisitive I get.

Unfortunately, despite a lifelong search, most of the answers elude me. That said, I love to ask the questions and fuel the debates that will ultimately lead us all to a better understanding of the big issues in life, the universe and everything.

They say that we spend 98% of our lives in our head. I for one would like to use that time as effectively as possible.


Here's what audiences look for when it comes to credibility.

Audiences use a range of factors to judge how credible a blog post is, according to US research. 

Blog often, it is fun.

Blog often, it is fun. Picture: Shutterstock

And 30% of them seek that credibility from the quality of the post.

Credibility is central to engagement and even more important in causing action. Audiences engage more with content they view as credible and will tend only to react to content when it credibility is established.

So what establishes the credibility of blogger content in the audience's mind?

Research in the United States suggests that a range of factors are used by audiences to judge how credible a blog post is. The findings from this research suggest that the main factors are as follows:

  • Quality content – 30%
  • Good design – 17%
  • Regular publication – 15%
  • Good social media presence – 13%
  • Good authors – 12%
  • References and testimonials – 5%
  • Quality content is relevant to the reader, easy to read, and is well structured, crafted and supported.

    Good design implies professionalism.

    Regular publication suggests that an individual has something to say and is worth reading.

    A good social media presence incorporates addressing the right platforms and having an optimal profile.

    A good range of authors provide credibility.

    References and testimonials are as important online as they are offline.

    An example of a credible blogger held in high esteem is Seth Godin – - who has more than 3 million readers.

    Source of core statistics – FITSMALLBUSINESS.COM

    Banner 2
    | Your rating
    No ratings yet


    Related stories

    Do you have a canny tip for saving money.

    Share your money-saving hacks here

    Everyone loves to save a dollar or two when they can. Do you have any money-saving tips to share with your YsFriends?

    Money
    Expand
    8 months ago
    (Money & Business)
    Because you're never too old to pursue your passion.

    Your midlife career-switch advice is golden

    Have you started a new business or pulled off a major career switch in midlife? We'd love to hear from you.

    Money Ageing
    Expand
    8 months ago
    (Money & Business)
    Rejuvenate in Retirement.

    6 ways to retire from work, not life

     

    Are you ready for The Lifestyle Change? Retirement can be a more difficult adjustment than we realise.

    Money Retirement Relationships Ageing Health
    Expand
    9 months ago
    (Money & Business)
    James Packer: born with a silver spoon in his mouth.

    Bring back death duties for silver spooners

    Why should the privileged offspring of Australia's elite inherit their billions tax-free? Let's level the playing field.

    Money Business Ageing
    Expand
    9 months ago
    (Money & Business)
    Retirees have copped a rough time in recent years.

    A new approach to retirement planning

    I’m going to stick my neck out just a bit and say retirees have had a raw deal over the past couple of decades.

    Money Retirement Ageing
    Expand
    9 months ago
    (Money & Business)
    Funeral directors prey on the vulnerable.

    Funeral directors are blood-sucking leeches

    Leveraging grief to up-sell expensive funerals to vulnerable families is a loathsome practise and must stop.

    Money Business Family Community
    Expand
    9 months ago
    (Money & Business)
    Trickle-down economics my arse.

    How big business is giving you the shaft

    Are you battling to make ends meet thanks to stagnant wages and lack of jobs? Here's who's to blame.

    Money Business Community Social Issues Politics
    Expand
    9 months ago
    (Money & Business)
    What impact will the eventual death of Queen Elizabeth have on us in Australia?.

    What happens to us when the Queen dies?

     

    As a part of the Commonwealth, the impact on Australia will be greater than you think.

    Community Social Issues Politics Australia UK
    Expand
    9 months ago
    (Money & Business)
    Myer - no Harrods.

    Good riddance to Myer's CEO!

    And there are plenty more who should follow him. Don't these obscene executive salaries make you furious?

    Money Business
    Expand
    9 months ago
    (Money & Business)
    New CBA CEO Matt Comyn.

    Why 'banker' should start with a W

    It's our fault that the big banks treat us with such contempt and arrogance. Time to hit back by taking our mortgages and...

    Money Business Community
    Expand
    9 months ago
    (Money & Business)

    Message board

    Derek, 5 months ago:
    I am great
    George, 5 months ago:
    What's up Thomas?
    George, 5 months ago:
    Messages are now updated in real time on other browsers.
    Thomas, 5 months ago:
    Hello
    Thomas, 6 months ago:
    Great!
    DJC, 6 months ago:
    Groovy!
    George, 6 months ago:
    Message board active from June 2018

    Have your say!

    Your Great Australians

    Trending stories
    Blue Moraine Lake in Banff, Canada.

    Some stunning Earth porn to brighten your day

    A reminder of how...

    (Travel) 10 months ago
    When it comes to great bloggers you can connect with, this list has you covered.

    20 mature bloggers worth following

    Looking for Australian...

    (Entertainment & Culture) Over 1 year ago
    Roger Federer - a gentleman and a thinker.

    Roger Federer proves that wisdom aces youth

    Age takes much away, but it...

    (Sport & Leisure) Over 1 year ago
    Italian food.

    Great Italian delights

    The integrity that is...

    (Epicure) 7 months ago
    I hated school, but felt free during the daily walk there and back.

    Do you remember walking to school?

    Walking the few kilometres...

    (Nostalgia) 8 months ago
    Weekly Poll
    Photographic memories
    Hizgg0vzzqvwc9xicknk
    It's 35 years since the Ash Wednesday bushfires in South Australia and Victoria claimed 75 lives and more than 2500 buildings.