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hotelnepal - Where the wise belong

Money & Business

An experiment using hotel towels threw up some very interesting results.

Play to norms

Consumers are attracted to what they see as the norm.

Behaviour Emotion Marketing
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Over 1 year ago
(Money & Business)
Truth in advertising should be a given.

Please, spare us the bullshit

Many advertisers bullshit. Most of them will experience negative concequences.

Business Consumers Advertising
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Over 1 year ago
(Money & Business)

Businesses, make me feel important

Everyone wants to feel important. Successful businesses make customers feel significant.

Customers Business
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Over 1 year ago
(Money & Business)
Corporate values don't seem to be worth squat these days.

Values are crap!

I always think twice when a business lists its values on its website.

Social Issues
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Over 1 year ago
(Money & Business)

Identify who is NOT your market

I once heard former Australian prime minister Paul Keating say ‘if you do not have enemies, you have not achieved anything...

Brand Ikea Marketing
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Almost 2 years ago
(Money & Business)
How can we be proud of a nation that trades ethics for economics?.

Are we a nation devoid of ethics?

We like to think of ourselves as ethical, but are we as a nation really as ethical as we think?

Economy greed Australia Ethics
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Almost 2 years ago
(Money & Business)

Do we not care about ethics?

Why do we let so many get away with outrageous double standards?

Business Ethics
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Almost 2 years ago
(Money & Business)

Marketers: embrace the process

So many business people and, indeed, so many marketers I talk to, develop strategy without understanding the basics.

Thinking Emotion Marketing
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Almost 2 years ago
(Money & Business)

Marketers: embrace the emotions

So many business people and, indeed, so many marketers I talk to, develop strategy without understanding the basics.

Emotion Marketing
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Almost 2 years ago
(Money & Business)
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It's 35 years since the Ash Wednesday bushfires in South Australia and Victoria claimed 75 lives and more than 2500 buildings.