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D. John Carlson, CEO
Money & Business
Play to norms
Consumers are attracted to what they see as the norm.
Please, spare us the bullshit
Many advertisers bullshit. Most of them will experience negative concequences.
Businesses, make me feel important
Everyone wants to feel important. Successful businesses make customers feel significant.
Values are crap!
I always think twice when a business lists its values on its website.
Identify who is NOT your market
I once heard former Australian prime minister Paul Keating say ‘if you do not have enemies, you have not achieved anything...
Are we a nation devoid of ethics?
We like to think of ourselves as ethical, but are we as a nation really as ethical as we think?
Do we not care about ethics?
Why do we let so many get away with outrageous double standards?
Marketers: embrace the process
So many business people and, indeed, so many marketers I talk to, develop strategy without understanding the basics.
Marketers: embrace the emotions
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